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Why Advertise?
With affordable rates and niche marketing your advertising dollars are focused on local markets and heard by alpha consumers who are active in the Brazoria, Galveston and Fort Bend county area.
Below are some articles about podcasting advertising and why its effective. Check it out and then reach out to us and lets start a conversation!
Podcast Advertising: The What, Why & How of Podcast Ads
From Riverside.fm:
According to the Edison Research Super Listeners 2021 report, podcast ads are the most recalled ad types. This was corroborated by 86% of respondents. Podcast advertising has statistically shown to generate more than 4 times better brand recall in consumers than display ads. In a Nielsen survey, 70% of respondents reported that a podcast ad increased their awareness of a new product or service. This means that an overwhelming number of podcast listeners remember hearing an advertisement included in a podcast.
Why Podcast advertising has a higher effectiveness
From TargetSpot.com:
After a decade of audience growth, podcasts remain a relatively untapped medium for advertisers. They offer a huge potential for brands to reach diverse audiences – who are often maxed out on visual inputs – in personalized and engaging ways.
How to Use Podcast Sponsorships in Your Niche Marketing Strategy
From Acast.com:
One of the key advantages of advertising on niche podcasts is the ability to reach a highly targeted audience. Niche podcasts attract listeners who are deeply passionate about a specific subject or industry. If your brand fits perfectly into the topic of a niche podcast, running an advertising campaign on that show allows you to deliver tailored messages to an audience that is already interested in your industry or product, increasing the likelihood of meaningful engagement and conversions.
